Jewel Embellished Halter Mini Dress

The Rhea Label

Welcome, TRL!

Shop our new collection

New Arrivals have officially dropped! Shop Now!!

A note from the founder

Meet the owner

Isabella Johnson @Isabellaarjohnson

Hi, I'm Isabella, the founder of The Rhea Label! The idea started when I was a Phi Mu, looking for more curated, unique outfits for sorority events. I wanted to create a boutique that made finding the perfect outfit for formals, game days, philanthropy events, and everything in between a little more fun!

Since launching, The Rhea Label has grown into so much more than a boutique. We've hosted 50+ pop-ups, partnered with multiple sororities across different states, and dressed over 150 customers! We've also expanded to include custom handmade necklaces designed and created by me, along with our hat bar at pop-ups for a more personalized shopping experience.

We love bringing The Rhea Label to college campuses and sororities across the South! Want us at your next event? DM us on Instagram @Therhealabel to book a pop-up! We do different kinds of events! We also love being apart of curated markets, birthday parties, private shopping events, and more! We're always excited to bring the boutique experience to new places and events.

That's soooo Rhea

Xoxo, Isabella