Meet the Owner

Meet the face behind The Rhea Label

Welcome to The Rhea Label! I'm Isabella, the founder and creative force behind this brand. I started this boutique with one goal, to be the go-to spot for sorority girls who need the perfect look for every event on campus. From game days to formals, date nights to spring break, I wanted to create a place where you can always find something fun, stylish, and memorable.

Fashion has always been in my DNA. I still laugh remembering how I won 'Miss Fashionista' in kindergarten, even while wearing a uniform. Fast forward to my years at the University of Arkansas, I was surrounded by my sorority sisters and best friends who inspired me every single day. I saw how much we all loved dressing up for those big moments but also how hard it was to find that right outfit. That's when The Rhea Label was born.

Now, I am based in Athens and can't wait to be the go-to boutique for all my UGA girls. My goal this year is to take The Rhea Label on tour - hosting pop-ups at every SEC school. No matter where you are, you'll have a destination for game day, formals, and everything in between...and of course, I'll never forget my roots at UARK and all my amazing friends across the SEC who inspired me to chase this dream.

Every piece I carry is handpicked with YOU in mind, the girl who wants to feel stylish, confident, and a little extra for life's best moments. I'm so glad you're here and I cannot wait to see how you style your looks!

Thank you for supporting my dream and being part of The Rhea Label family!

xoxo,
Isabella